RESET

Here we are..
Restart from the beginning.
We did not keep this concept of cctv because it is more like a tool than a concept and the concept of the quiet lunch was not welcome by every members of the team.
And then the plants attacked... yes..
THE PLANT are taking back the city !
Idea : Plant are everywhere in the city, some of them are giant and dangerous, we feel like we are in a cheesy B-movie.. and we are !
Concept : Immersed in the B-movie visual language you will discover each monster invading the city, each one is located in a famous place of Nottingham. It is a different (and interactive) way to visit the city.
Audience : movie addict of all ages.
Aesthetic references : B-movie trailers, posters, fonts, sound effects, music, cheesy text style.
Aim : refresh the Nottingham image in the mind of the audience, by using a well known, old and funny visual language.