Explanation of graphic choices

Here comes from an old post the first explanation I gave for the interface, Kenton if you can do somethig with this or do it again (I have not time to do it now.. thanks) (there is things to change like.. the background aesthetic, made to build a global frame work.. etc...)


And here is an old post too.. about the audience, good to put on the final presentation.

THE PLANT are taking back the city !
Idea : Plant are everywhere in the city, some of them are giant and dangerous, we feel like we are in a cheesy B-movie.. and we are !
Concept : Immersed in the B-movie visual language you will discover each monster invading the city, each one is located in a famous place of Nottingham. It is a different (and interactive) way to visit the city.
Audience : movie addict of all ages.
Aesthetic references : B-movie trailers, posters, fonts, sound effects, music, cheesy text style.
Aim : refresh the Nottingham image in the mind of the audience, by using a well known, old and funny visual language.